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Archives / 2018 / January
  • Tips for Upselling and Cross-Selling

    “Would you like fries with that?”

    We’re all familiar with this phrase, coined most notably by workers at McDonald’s who understand how the question helps them increase customer spending and, in turn, increase company sales. Similar strategies are asking if they want a drink with their sandwich or a larger size of any item. … read more

  • Perfect Packaging

    “Packaging can be theater; it can create a story.” –Steve Jobs

    Part of what makes a product great is how it’s presented, and in this case, how it’s packaged. Have you ever made a purchase decision primarily based on how the packaging looked? Yep, we have too. While your customers will be giving away personal care … read more

  • In 2018, I Resolve to…

    We’re all familiar with New Year’s resolutions, but do you participate? About 41% of Americans typically make at least one New Year’s resolution, and those who purposefully make resolutions are ten times more likely to achieve their goals than those who don’t. 

    You can probably relate to making a resolution and then … read more